Happy Family Organics
Objective:
Develop a shopper marketing (in-store) activation for full portfolio campaign.
Scholastic
Objective:
With summer around the corner, it’s important for children to stay excited about reading, as they continue to build their skills and get ready for the next school year. Develop a sense of community and fun to bring the classroom spirit to the summer days.
Develop merchandising/content strategy. Develop copy for Kindergarteners (and their parents & teachers).
Insight:
Summer months are packed with fun activities - but they also take kids out of the routine of the school days. Tied to that, kids tend to read less, sometimes causing a slow down in the skills they were building throughout the school year.
Execution:
Bring a “summer camp of fun” to life, filled with books that would help them learn & grow.
Gave headlines and copy a summertime feel, with different “camp areas” to navigate the different categories of books.
Comcast Direct Mail
Florida Hospital DeLand
Billboards
