Project Brief:

Happy Family Organics’ Mission Report is an opportunity to share all of the work that’s been accomplished in the past year, highlighting our wins in innovation, mission-related social & environmental advocacy, and support for our community.

Following our campaign launch of our new tagline, I created a framework leveraging the tagline to drive the connection home for consumers to see us as a nutrition-first & mission-focused brand. What came as a result is one of our strongest Mission Report’s to date, playing in a new, digital-first space that allowed us to invite our audience in like never before.