Happy Family Organics
Nutty Blends
Insight:
The #1 condition that parents try to prevent in their babies 0-24 months is allergies, with 39% of parents actively looking to prevent them.
Brief:
Nut butters blended with fruit purees help parents introduce allergens conveniently while also serving as a delicious snack at any time.
Develop product name, and pouch & pack copy.
Advancing Texture Bowls
Insight:
Advancing textures is a milestone in baby’s feeding journey - and it’s one that parents often stress over due to safety concerns and feeling confident in their approach.
Brief:
This bowl offers a safe and convenient way to support baby and parent on their journey. Use pack to educate and instill confidence in parents, while highlighting the unique flavor offerings.
Develop product name and pack copy.
Snackers
Insight:
The baby food aisle is filled with snacks that lean sweet, and savory snacks outside of the baby food aisle tend to have added salt, which is a concern for parents. Market research showed that parents are looking for more savory snack options that are unsalted, made specifically for baby.
Brief:
Develop product name and pack copy.